Support WBHM

Summer Listener Challenge
The Spenneys honor WBHM
Capitol Steps
Business Support
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Business Support

WBHM-FM offers businesses and organizations the opportunity to support the quality programming public radio offers and, at the same time, inform listeners about their products or services. On public radio, this is known as underwriting. When a business or organization becomes an underwriter, they make a donation in support of certain programming. In return, WBHM-FM airs the underwriting announcements letting our listeners know who the contributor is. The announcements are 10 seconds in length and are read live.

Underwriting also helps your company or organization build a positive image in the community by partnering you with a distinguished, highly respected information medium.

Quality Programs Deliver The Audience You Want To Reach

Underwriting allows you to enjoy consistent presentation of your message and mission in an uncluttered environment.

WBHM-FM reaches 74,900* influential, well-educated, active, and involved listeners every week. They are professional and they enjoy quality products and services. They are also loyal to the station and to the station's underwriters. In addition:

• 87% own a home.**
• 81% visited a sit-down restaurant (month).**
• 92% are registered to vote.**

_{* Arbitron - Spring 2007 (Total Survey Area)
** Scarborough - Release 1 2006}

Announcement Specifications

WBHM-FM is a non-commercial, non-profit public radio station. The current guidelines set by the Federal Communication Commission allows us to air underwriting announcements that can include the following:

• Underwriter's name
• Slogans which identify and do not promote.
• Location information and telephone number or website address.
• Value-neutral descriptions of a product line or service and trade name which will help identify your business.

Announcements cannot contain comparative or qualitative language, price information or calls-to-action. For more information on how your business or organization can become a WBHM-FM underwriter, call Dave Shy at 205-934-6585 or e-mail to dave@wbhm.org.